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These are a few select pages from the FW10 Design Direction for Spyder. I collaborated with other designers to establish the theme. I created the composition, content and layout before this was distributed to the global design team.

 

Baselayer Ethos

This deck was used to show the framework of the Baselayer category. It was helpful for the merchandisers and sales teams.

FW11 Design Intelligence

This was the direction for the entire apparel design team at Under Armour.

2008 Spyder Retail Guide

This deck was not only used for the retail environments of Spyder's accounts, but it was also used to establish the look, feel and experience at the trade show booth for SIA.